Sarah Yong is an experienced digital product leader and MarTech strategist with over a decade of expertise in consumer-centric digital ecosystems. Currently, they serve as the Head of Digital Product at Ipsos, where they develop AI-driven strategies and tools to enhance digital capabilities in market research. Previously, Sarah made significant contributions at Mars Petcare, leading digital transformation initiatives across APAC, and has held various roles at iClick Interactive and H&M Group. They hold a bachelor's degree in Computer Science and an MBA from a top university, alongside a commitment to mentoring as a part-time lecturer in digital marketing.
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