Simona De Toni

Simona De Toni is a Senior Qualitative Market Researcher with extensive experience in consumer insights and research methodologies. Since 2021, they have been working as a freelancer, while also serving as a Qualitative Research Director at Ipsos since 2012, where they lead corporate social responsibility studies and manage national and international projects. Prior to this, they held roles at Synovate and GfK Eurisko, specializing in consumer analysis and psycho-diagnostic research. Simona earned their degree in Marketing Psychology from Università Cattolica del Sacro Cuore, graduating in 2005.