Samantha-Anne Louw

Samantha-Anne Louw is an accomplished operations professional with extensive experience in the market research industry. Currently serving as Operations Director at iqbusiness since July 2022, Samantha-Anne leads a team of over 40 individuals to efficiently execute research projects. Prior to this, Samantha-Anne held similar roles at nudge Insights, Ipsos, and Synovate, where responsibilities ranged from strategic planning and new business development to managing complex research operations across various methodologies. Samantha-Anne's educational background includes a BA Honours in Marketing Communication from Rand Afrikaans University, completed in 2000.