Sophie Blum

Sophie Blum is a seasoned marketing and business development professional currently serving as a Senior Advisory Consultant at iQo and a Founding Partner and Board member at Ycor, specializing in AI and innovation strategies. Sophie has held significant roles including Chief Marketing, Sales & Digital Officer at Puratos, where leadership focused on global marketing strategies and digital transformation, and Senior Vice President of Global Brand Innovation & CMO Europe at Procter & Gamble, driving innovation and the digital shift within the company's European operations. With over two decades at Procter & Gamble, including roles as General Manager in Israel and overseeing a vast sales portfolio across 26 countries, Sophie's expertise lies in holistic business management and disruptive innovation. Academic credentials include a Master's Degree in Marketing & Statistics from NEOMA Business School and studies at Cornell University.