Laurie Sadow

Laurie Sadow is an accomplished Senior Director specializing in UX and Conversion Rate Optimization (CRO) Strategy at iQuanti since July 2021, providing enterprise Fortune 500 clients with insights to enhance business performance through effective UX methodologies. Previously, Sadow served as Head of User Experience/Product Design at ClubLabs, driving improvements in conversion rates and operational efficiency. As an Independent Contractor, Sadow consulted for prestigious accounts like Abbvie and Procter & Gamble, delivering innovative solutions for various digital platforms. Prior experience includes leading UX initiatives at CDW, where strategies significantly contributed to substantial revenue growth, and roles at Fry and RR Donnelley that involved client relations and web strategy development.