Erica McCready

Erica McCready is an accomplished marketing professional with extensive experience in campaign management and digital marketing. Currently serving as Associate Director of Campaign Management at IQVIA since February 2022, Erica develops and executes multi-channel campaigns to drive sales leads, oversees advertising initiatives, and collaborates with various teams to enhance marketing strategies. Previously, Erica held roles such as Divisional Marketing Manager at Grifols and Marketing Content Manager at the UNC Eshelman School of Pharmacy, where successful programs increased applications and web traffic significantly. Erica's career includes positions at UNC Fertility, where notable growth was achieved through innovative digital marketing strategies, and a foundational role as Communications Specialist at Family Planning Advocates of New York State. Erica holds graduate certificates in Digital Communication from the University of North Carolina and has a Bachelor of Science degree from the State University of New York at Plattsburgh.