Greg Norton

Greg Norton currently serves as Sr. Director of Strategic Operations in Alliance Management at IQVIA, a position held since June 2024. Previously, Greg was President at R+M, leading operations and partnership development with a focus on P&L success and strategic advisory for client management teams from January 2004 to May 2024. Prior experience includes serving as VP and Account Director at Rockett Burkhead & Winslow, where Greg significantly increased revenues for the Healthcare & Life Sciences group, and as Co-Founder and VP of Marketing at Inceutica, Inc., driving brand awareness and customer loyalty. Additional roles include Adjunct Faculty at UNCW, teaching marketing and consumer behavior, and CMO/Partner at Rainmaker Marketing, overseeing operations that generated over $10 million in revenue. Greg holds a BS in Communications and Marketing from Appalachian State University and an MBA in Marketing and Consumer Behavior from the University of North Carolina Wilmington.