Lorana Price

Lorana Price is an accomplished marketing professional with extensive experience in product marketing and branding across various sectors. Currently serving as Global Director at IQVIA, Lorana develops and executes go-to-market strategies and conducts market research in a cross-functional global environment. Previously, as Product Marketing Executive at Patagonia Health, Lorana successfully led the marketing launch of a cloud-based healthcare solution, significantly increasing inbound leads and contributing to substantial company growth. With a background as a Brand Strategist and Marketing Consultant at Holy Cow Branding, along with roles in quality and regulatory affairs at MethodSense, Lorana has a proven track record of delivering strategic initiatives, fostering teams, and enhancing brand presence. Educational credentials include MicroMasters in Digital Product Management and Digital Leadership from Boston University, along with a Bachelor's degree in Organizational Communication from North Carolina State University.