Michaela Burghart

Michaela Burghart, MA, is a seasoned professional in market research with extensive experience across various roles. Currently serving as a Senior Consultant in Primary Market Research at IQVIA since January 2022, Michaela previously held the position of CR Managerin Marktforschung at BILLA AG, where responsibilities included overseeing comprehensive customer surveys and presenting findings to the board. Prior roles include CRM Managerin Marktforschung at BILLA PLUS and Market Research Assistant at Ipsos. Michaela's career began as a Industriekauffrau at BSH Home Appliances Group. Educational qualifications include a Master of Arts in Sociology from the University of Vienna and a Bachelor of Arts in Business Administration with a focus on Marketing from Fachhochschule Kiel.