Elodie Portes

Elodie Portes currently serves as Global Head of Marketing and Communication at IRÄYE since June 2025. Previously, Portes held the position of Chief Digital Marketing Officer at Bleen from October 2021 to May 2025, where significant achievements included the creation of an eco-responsible gardening and pet care brand focused on enhancing customer experience. As Co-Founder and President of Maison PLOUF Paris from April 2018 until its sale in April 2023, notable contributions included launching an innovative eco-friendly product line that garnered multiple awards. Portes' extensive experience at L'Oréal spanned over a decade, where roles included Directrice Marketing for various luxury brands and Chef de Groupe Marketing for Lancôme, leading impactful strategies across multiple markets. Educational background includes a Master’s degree in International Luxury Marketing from EDHEC Business School.