Iris von Arnim
Alexandra Valtin has extensive experience in marketing, communications, e-commerce, and digital strategies. Alexandra has worked in various leadership roles for companies like THE LIST, Porsche Design Group, ESCADA, and Hugo Boss. Alexandra is currently the Chief Digital Officer at Iris von Arnim, where Alexandra focuses on user acquisition, marketing automation, and product-led growth projects. With a Ph.D. in Marketing from the University of Mannheim, Alexandra has a strong background in brand development, campaign management, and brand equity models.
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Iris von Arnim
Iris von Arnim founded her company in Hamburg in 1976 and was amongst those who aimed to reinvent German fashion. Today, the family business remains one of the few privately owned luxury brands in Germany that has achieved worldwide success. Cashmere has been the designer‘s focus since the mid-eighties. She creates exceptional classics with understated elegance and outstanding quality. Each piece is as unique as the designer‘s personality. With Iris von Arnim as creative director, her son Valentin von Arnim has been in charge of the brand‘s strategic and operational business since 2009.