Iris von Arnim
Anna Maria Wasmer has a strong background in E-Commerce and Online Marketing, with experience in companies such as Iris von Arnim GmbH, Golf House Direktversand GmbH, and UNGER GmbH & Co. KG. Anna Maria has held various positions such as Head of E-Commerce, Projektmanager E-Commerce, and Senior Online Marketing Manager. Anna Maria has expertise in performance marketing, process optimization, ERP, cash systems, and marketplaces. Anna Maria has also worked as Head of Operations E-Commerce, focusing on customer service, team leadership, CRM, and luxury fashion products. Anna Maria holds a degree as a Betriebswirt in Textil BTE and BWL from LDT Nagold.
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Iris von Arnim
Iris von Arnim founded her company in Hamburg in 1976 and was amongst those who aimed to reinvent German fashion. Today, the family business remains one of the few privately owned luxury brands in Germany that has achieved worldwide success. Cashmere has been the designer‘s focus since the mid-eighties. She creates exceptional classics with understated elegance and outstanding quality. Each piece is as unique as the designer‘s personality. With Iris von Arnim as creative director, her son Valentin von Arnim has been in charge of the brand‘s strategic and operational business since 2009.