Cassandra Viennot

Cassandra Viennot is a Senior Consumer Insights Executive at Irish Distillers, where responsibilities include partnering with marketing teams to embed consumer-centric decision-making through actionable insights derived from diverse data sources. Prior to this role, Cassandra worked at GfK, progressing to Senior Research Executive in Consumer Insights, leading consumer studies across various sectors and facilitating stakeholder coordination. Early career experiences included internships in sales, marketing, PR, and event management, supplemented by academic qualifications, including a Master's degree from NEOMA Business School and an MBA from the French Vietnamese School of Management.