Darren Whiting

Darren Whiting is an accomplished professional with extensive experience in digital marketing and eCommerce strategy, currently serving as the Director of Direct to Consumer EMEA at iRobot since April 2021. In this role, Darren leads the eCommerce business strategy and oversees the DTC Commercial and Marketing teams to enhance consumer experience and drive growth across the EMEA region. Previously, Darren held the position of Director - Growth Marketing at Hyperoptic Ltd., focusing on subscriber growth through multi-channel initiatives. Additional roles include Director of Digital Experience at Merkle, where Darren managed the Digital Experience practice, and several key positions at Sony Interactive Entertainment Europe, emphasizing CRM, digital marketing, and consumer insights. Darren holds a BA (Hons) in Business Studies from Bournemouth University, obtained in 2000.