iRock Entertainment
Peter Alvey is a seasoned digital marketing professional with extensive experience in various roles within the industry. Currently serving as the Digital Marketing Manager at iRock Entertainment since October 2023, Peter has previously held key positions at Fifty-Three Six, including Media Strategist and Senior Campaign Manager, from May 2021 to September 2023. At Accenture, between September 2019 and May 2021, Peter excelled as a Social Media Account Executive, consistently recognized as a top performer. Earlier roles include Marketing Assistant positions at Aha Baja Wine Tours and Donegal County Council, along with brand development and promotional roles at Verve The Live Agency and Red Bull. Peter holds a Bachelor of Business Honours degree in Marketing from the Institute of Technology, Sligo.
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iRock Entertainment
iRock Entertainment is an event and marketing business based in Sydney, Australia. Established in 2015, iRock is best known for targeted event marketing to students and internationals. Working closely with international universities and education providers gives us unrivalled reach to a specific demographic of 18-25 year-olds living in Sydney. We are an end-to-end service to conceptualise, market and execute events. iRock has produced tours for international talent, festivals, and large-format corporate events. We also offer distribution and promotional services to businesses seeking exposure to our core demographic. Over the years iRock has been responsible for a range of Sydney's biggest parties and currently produces Sydney's biggest weekly event "ivy Thursdays". Get in touch with us to chat