Irrational Agency
Leigh Caldwell is currently a Partner at Irrational Agency, a company which provides behavioural economics expertise to the market research industry. Leigh is also the Director at Data Evaluations, a company that offers the Goveval product, a database of 60,000 individuals within the UK public sector. Additionally, Leigh serves as the CEO at Inon, the UK's leading behavioural pricing and software company. Leigh's educational background includes a BSc in Mathematics and Physics from the University of Glasgow.
This person is not in any teams
Irrational Agency
Irrational Agency is a team of behavioral researchers who uncover personal narratives that drive non-conscious buying behaviors to enhance customer experience and drive business impact.