Jennifer Lo

Jennifer Lo has extensive work experience in marketing and brand management. Jennifer is currently the Vice President of Marketing at Irving Consumer Products since June 2022. Prior to this, Jennifer worked at Procter & Gamble for many years, holding various roles. As the Brand Director for the North America Region from July 2020 to June 2022, they were responsible for overseeing brand strategies. Jennifer also served as the Brand Director for Home Care Canada from February 2019 to July 2020, and for Fabric Care Canada from July 2016 to January 2019. Jennifer was the Sector Lead for Integrated Marketing from March 2015 to July 2016. In their earlier roles, Jennifer was involved in integrated marketing planning and execution for Gillette, Venus, and Braun. Jennifer also worked in market strategy and planning for Pampers, handled key accounts like Walmart, and had experience in category development and shopper-based design. Jennifer has a strong track record in leading multi-agency teams, managing budgets, and delivering successful brand programs.

Jennifer Lo attended The University of British Columbia from 2000 to 2004, where they obtained a Bachelor of Commerce (BCOM) degree in Marketing.