Steven Keyes

Steven Keyes is an accomplished professional with extensive experience in analytics and customer insight across various industries. Currently serving as Director of Analytics at Irwin Mitchell since May 2023, Steven previously held the position of Head of Insight at Appreciate Group PLC, where the focus was on driving commercial value through data and insights. With a robust background that includes leading customer and market analytics consulting at Stravinsky Consulting Ltd and senior roles in data science and customer loyalty at Co-op and Iceland Foods, Steven has demonstrated a strong ability to develop strategies that drive customer engagement and business growth. Additionally, Steven has held senior manager positions at PwC UK, EY, and Strategy&, excelling in customer data analytics and consulting. Past experience at Banco Santander involved leading a dedicated team in delivering customer value insights, while earlier roles at SAS showcased Steven's expertise in delivering successful analytics implementations. Steven holds a BA in Business Studies from The University of Huddersfield.