Íñigo Arroyo

Íñigo Arroyo is a seasoned marketing professional currently serving as a Senior Brand Manager at iryo, where responsibilities include brand development and customer insights analysis. Prior experience includes a role as Senior Brand & Retail Marketing Manager at Flex Equipos de Descanso, leading an omnichannel rebranding and digital transformation project. At Zamora Company, Íñigo held positions as Loyalty Manager & Trade Marketing Executive and Brand Manager & E-Commerce Manager, focusing on B2B strategy and digital marketing initiatives. Previous roles span various marketing internships, including at ENGIE and Instituto Cervantes. Íñigo holds a diploma in Digital Marketing Strategy from The Valley Business & Tech School and has a degree in Journalism, Advertising, and Public Relations from Universidad CEU San Pablo.