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Erik Coover

Chief Visionary Officer

Erik entered the family business during college as an Isagenix Independent Associate, soon generating a six-figure income.* After graduating with a degree in business communications from Arizona State University, he decided to join the corporate team. His passion quickly catapulted him to success doing what he does best: uniting people and empowering them to be the best they can be.


As the senior vice president of international marketing and culture, located in London, Erik is the leader behind the company’s fastest-growing demographic: millennials. He urges all 18-to-35-year-olds to own their life physically and financially, and through their contributions, create freedom and a lasting legacy.


Erik is also spearheading the company’s aggressive sustainability initiatives with a goal of zero waste packaging by 2028. As a young executive, Erik is a role model to others and leads by example. In 2015, he was awarded Marketing Executive of the Year by the American Business Awards® for his hard work and dedication. Erik recently completed the intensive Executive Education Program for Leadership Development at the Harvard Business School.

Roles at Isagenix

  • Chief Visionary Officer

    Current role


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