Isapre Esencial
Jose Ignacio Hurtado Santa María is an experienced professional in digital marketing and performance management. Currently serving as a Performance Manager at Isapre Esencial since June 2022, Jose Ignacio specializes in implementing high-value dashboards for digital product tracking utilizing tools such as Tag Manager, Google Analytics, and Data Studio. Previously, Jose Ignacio held positions such as Jefe de Marketing Digital at Isapre Colmena, where Jose Ignacio led the digital marketing team and optimized campaigns across various platforms, and Analista Canales Digital at Empresas Banmédica and Clínica Santa María, focusing on website usability and key performance indicators. Jose Ignacio's education includes advanced degrees in Marketing from multiple institutions, enhancing expertise in digital analytics and strategic marketing.
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Isapre Esencial
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Isapre Esencial es parte de Grupo Alemana y nace como un nuevo actor en el financiamiento de salud, el que a través de una propuesta innovadora, transparente y con foco en la prevención y bienestar, busca dar acceso a las personas a una salud de calidad, asegurando la mejor cobertura en prestadores de excelencia a nivel nacional.