Belén Perasso

Belén Perasso is a seasoned digital marketing professional with extensive experience in paid media strategy and digital transformation. Currently serving as the Global Digital Paid Media Manager at ISDIN since November 2019, Belén is responsible for enhancing brand visibility and driving sales across multiple countries. Previously, Belén held leadership roles at Leadtech Group and OptimoClick, focusing on SEM and comprehensive digital marketing strategies for various clients. Additional experience includes overseeing digital acquisition at McDonald's for South America and managing online advertising strategies at Frubis. Belén holds a degree in Advertising and Institutional Communication from Pontificia Universidad Católica Argentina and is pursuing further education in Retail Media.