Sofía Ródenas is an experienced professional in the field of marketing and brand management, currently serving as the Aesthetics Global Brand Manager at ISDIN since February 2024. Prior to this role, Sofía worked at Grupo Bimbo as the Category Trade Marketing Manager for Sweet Baked Goods from June 2023 to February 2024, and at Nestlé as a Category Sales Development manager from July 2021 to June 2023, focusing on shelf execution using image recognition. Earlier career experiences include positions as a Junior Product Manager and Assistant Product Manager at imagin from January 2019 to July 2021, and a Marketing and Publicity Intern at Coordonné S.L. in late 2018. Sofía holds a degree in International Business & Marketing from ESCI-UPF and has furthered expertise in International Business and Marketing at Tecnológico de Monterrey.
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