Aldo Mencaraglia

Aldo Mencaraglia is a seasoned professional with extensive experience in digital marketing, analytics, and strategic business analysis. As the Founder of Aldo's Notes since April 2020, Aldo integrates expertise in digital marketing and publishing. In the role of Marketing Insight & Effectiveness Manager at iSelect, Aldo manages the marketing performance analysis of multiple verticals and oversees ROI assessments for significant advertising expenditures. Previous roles include Audience Engagement Editor and Social Media Strategist at Italiansinfuga, as well as various analytical positions at SPC Ardmona, Tesco Stores Ltd., and Ferrero UK Ltd. Aldo holds degrees from Politecnico di Torino, Deakin University, and the University of Brighton, along with a background in market research and analytics methodologies.