Isentia
Gavin Gao is a seasoned professional with extensive experience in account management, business development, and operational leadership. Currently serving as a Government Account Manager at Isentia since June 2022, Gavin leads a team in Canberra and nurtures strategic partnerships with various organizations and government entities. Previously, as a Multicultural Partner Manager at Region Media Group, responsibilities included enhancing brand exposure and community connections while managing partnerships across over 100 organizations in the Canberra region. With a background as a General Manager at Riverside Serviced Apartments and a Business Manager at CBRLife Media, where notable revenue growth was achieved, Gavin’s early career also involved significant project management in the energy sector as a Senior Field Engineer at Baker Hughes. Educational qualifications include a Master of Business Administration from The Australian National University and a Bachelor's degree in Geophysics and Seismology from China University of Petroleum.
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Isentia
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Isentia Group Limited is a media intelligence company. The Company is engaged in the provision of media intelligence services to public and private sector clients through media database, media release distribution, media monitoring, social media monitoring, media analysis and content marketing. The Company's segments include Australia and New Zealand (ANZ) and Asia/Rest of the World (Asia/RoW). The Company has developed and hosted a range of Software as a Service (SaaS) platforms, such as its Mediaportal that provide customers access to time critical information, as well as tools to analyze and report on media intelligence. The Company provides social media insights and monitoring, quantitative and qualitative analysis, and analysis required by customers. The Company develops content marketing strategies and digital content. The Company uses Communique, a workflow management platform to handle the production process.