Isentia
Marcelle Wilson-Fletcher is an experienced professional in the media monitoring and media intelligence sector, currently serving as an Account Executive at iSentia since July 2009. With 15 years of extensive experience, Marcelle has held various roles, demonstrating proficiency in communications and marketing strategies. Prior experience includes serving as a Press Reader/Supervisor at Chong Newztel - Media Watch, where responsibilities involved team management, workflow organization, client account management, and staff training. Marcelle's career began as a Press Reader at the International Press Cutting Bureau and includes management positions at The Body Shop and McDonald's, showcasing strong leadership and operational skills across diverse industries. Educational qualifications include a School Certificate and Sixth Form Certificate from Epsom Girls Grammar in Auckland, New Zealand.
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Isentia
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Isentia Group Limited is a media intelligence company. The Company is engaged in the provision of media intelligence services to public and private sector clients through media database, media release distribution, media monitoring, social media monitoring, media analysis and content marketing. The Company's segments include Australia and New Zealand (ANZ) and Asia/Rest of the World (Asia/RoW). The Company has developed and hosted a range of Software as a Service (SaaS) platforms, such as its Mediaportal that provide customers access to time critical information, as well as tools to analyze and report on media intelligence. The Company provides social media insights and monitoring, quantitative and qualitative analysis, and analysis required by customers. The Company develops content marketing strategies and digital content. The Company uses Communique, a workflow management platform to handle the production process.