Isentia
Ngaire Crawford has a diverse work experience spanning multiple roles and industries. Ngaire started their career as a Tutor and Marker at Victoria University of Wellington, where they taught and facilitated discussions on media studies topics. Ngaire then moved on to work as a Media Analyst at McNamara Research, writing reports on media coverage for clients. After that, Ngaire worked as a Senior Portfolio Analyst at a media analysis and advisory services company called Sentia Media. Ngaire then joined Isentia as an Insights Consultant, responsible for developing and implementing media intelligence strategies for clients in New Zealand. Ngaire later became the Head of Insights for New Zealand, leading the insights team and contributing to the overall product development and customer satisfaction initiatives for the Insights division. Currently, Ngaire holds the position of Insights Director, Australia and New Zealand, at Isentia.
Ngaire Crawford completed their education at Victoria University of Wellington. Ngaire began their academic journey in 2002 and graduated in 2005 with a Bachelor of Arts Honors degree in Media and English Studies. Ngaire then pursued their Master of Arts degree in Communication and Media Studies, from 2006 to 2007.
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Isentia
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Isentia Group Limited is a media intelligence company. The Company is engaged in the provision of media intelligence services to public and private sector clients through media database, media release distribution, media monitoring, social media monitoring, media analysis and content marketing. The Company's segments include Australia and New Zealand (ANZ) and Asia/Rest of the World (Asia/RoW). The Company has developed and hosted a range of Software as a Service (SaaS) platforms, such as its Mediaportal that provide customers access to time critical information, as well as tools to analyze and report on media intelligence. The Company provides social media insights and monitoring, quantitative and qualitative analysis, and analysis required by customers. The Company develops content marketing strategies and digital content. The Company uses Communique, a workflow management platform to handle the production process.