Rafi M. Shafi, FCA, CPA, currently holds the position of Finance Manager (APAC) at Isentia, a leading tech-based media intelligence company in the Asia-Pacific region, since April 2019. Prior experience includes a role as Volume Specialist for the South Pacific region at Coca-Cola South Pacific, where responsibilities involved managing stakeholder reports and market analysis. Rafi also served as Senior Financial Controller and Financial Controller at Abdul Latif Jameel, contributing to business development in various sectors and advising on investment projects. Earlier roles with KPMG Saudi Arabia and PwC provided expertise in transaction services and external audits. Educational qualifications include CPA Australia and ACCA certifications, alongside degrees in Commerce and Accounting from recognized institutions.
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