Isentia
Rafi M. Shafi, FCA, CPA, currently holds the position of Finance Manager (APAC) at Isentia, a leading tech-based media intelligence company in the Asia-Pacific region, since April 2019. Prior experience includes a role as Volume Specialist for the South Pacific region at Coca-Cola South Pacific, where responsibilities involved managing stakeholder reports and market analysis. Rafi also served as Senior Financial Controller and Financial Controller at Abdul Latif Jameel, contributing to business development in various sectors and advising on investment projects. Earlier roles with KPMG Saudi Arabia and PwC provided expertise in transaction services and external audits. Educational qualifications include CPA Australia and ACCA certifications, alongside degrees in Commerce and Accounting from recognized institutions.
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Isentia
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Isentia Group Limited is a media intelligence company. The Company is engaged in the provision of media intelligence services to public and private sector clients through media database, media release distribution, media monitoring, social media monitoring, media analysis and content marketing. The Company's segments include Australia and New Zealand (ANZ) and Asia/Rest of the World (Asia/RoW). The Company has developed and hosted a range of Software as a Service (SaaS) platforms, such as its Mediaportal that provide customers access to time critical information, as well as tools to analyze and report on media intelligence. The Company provides social media insights and monitoring, quantitative and qualitative analysis, and analysis required by customers. The Company develops content marketing strategies and digital content. The Company uses Communique, a workflow management platform to handle the production process.