Sneha Jayanth is a Senior Research Analyst at ISG (Information Services Group) since April 2022, with prior experience in brand marketing and market specialization at Tech Mahindra from April 2019 to March 2022. Sneha's career began at IDC as an Associate Market Analyst from May 2017 to April 2019, where responsibilities included authoring industry-specific thought leadership content, developing research reports on emerging technologies, and creating competitive intelligence reports. Sneha holds an MBA in Marketing/Marketing Management from the College of Engineering Trivandrum and a B.E. in Electrical, Electronics and Communications Engineering from Anna University.
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