Israel Innovation Authority רשות החדשנות
Michal Peled Reisfeld is currently the VP of Marketing and Communications at Israel Innovation Authority and also holds the title of Head of Marketing at the same organization. Prior to this, Michal was the Director of Marketing for Chief Scientist Programs at Matimop - Ministry of Economy. Michal has also held positions such as Data & Business Development Department Manager at HOT mobile, Content & Data Department Manager at Motorola - Mirs Communications ltd, and Head of Data & Content Department at MIRS Communications. With a MA in communications from The Hebrew University of Jerusalem, Michal also worked as a Minister Consultant at the Ministry of Communications.
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Israel Innovation Authority רשות החדשנות
The Israel Innovation Authority is Israel's central agency to manage the country’s governmental support of the resource of innovation. As the governments' operational arm in the arena of technological innovation and R&D, the goal of the Authority is to provide professional support and infrastructure to government efforts to encourage innovation in all industry sectors, complementing the major role that Israel already plays in the global high-tech sector. The Israel Innovation Authority has three main roles: creating infrastructure to support diverse industries, developing tools and programs that suit the needs of the industry, and budgeting and financing high-risk projects and products. In addition to these roles, the Authority serves as a central hub for knowledge and consists of six customer-oriented “Innovation Divisions,” each providing a variety of tools for each market segment and stage in the life cycle of a product: Technological Infrastructure, Advanced Manufacturing, International Collaborations, Societal Challenges, Growth and Early Stage.