Björn Frotscher

Björn Frotscher is an accomplished professional with extensive experience in product management and marketing within the technology sector. Currently serving as Product Owner CRM at ista since December 2020, Björn is responsible for CRM activities, strategy development, and managing functional requirements with a focus on data protection and end-user training. Previously, as Product Owner Marketing Technology at prodexa GmbH, Björn led the enhancement of a Product Information Management solution and managed marketing campaigns. Björn's earlier roles include Product Manager at OpusCapita, where similar responsibilities were undertaken, and Marketing Manager at jCatalog Software AG, emphasizing communication strategies and SEO analysis. With a foundational background as Art Director and Graphic Designer, complemented by a degree in Media Economics from Rheinische Fachhochschule Köln, Björn showcases a robust blend of creative and strategic expertise in the digital and print media landscape.