Istituto Europeo di Design
Bárbara Casas is a seasoned professional with over 25 years of experience in SEO, digital strategy, and mentoring. Currently serving as a Senior SEO & SxO Consultant and Digital Strategy & Growth Manager at ebavs, Bárbara has also held roles as a lecturer and mentor in various institutions including Barcelona Activa and ESEI International Business School, focusing on digital marketing and analytics for women entrepreneurs and postgraduate students. In addition to coordinating the Digital Marketing Master's program, Bárbara leads digital strategy and SEO consulting for institutional and non-profit clients at Ondeuev and Jelliby, emphasizing the integration of SEO practices with user experience and content alignment. Educational credentials include advanced degrees in Architecture, Design, and a pedagogy certification from Universitat Rovira i Virgili and Universitat de Barcelona.
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Istituto Europeo di Design
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For more than fifty years, the Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual communication and management. Today, the IED is a constantly expanding international network that issues first-level academic diplomas and organises three-year courses, Masters courses, continuous professional development and advanced training courses. It is spread over nine cities—Milan, Turin, Venice, Cagliari, Florence, Rome, Barcelona, Madrid and São Paulo—and thirteen locations which occupy more than 50,000 square meters of space.