Irene Bosi is an accomplished marketing and business development professional with extensive experience in brand management and strategy. Since October 2020, Irene has served as the Head of Marketing and Business Development for Yoga Academy, overseeing brand and product development initiatives. Concurrently, Irene works as a Career Coach for ICF Italia and as a Visiting Professor at Istituto Europeo di Design, leading a Brand Management Intensive Bootcamp. Previous roles include Brand Manager at Perfetti Van Melle, where Irene defined and implemented brand vision and strategy, and Hair Care Trade Marketing at Procter & Gamble. Irene's educational background includes a Junior MBA in International Management from IE Business School, a B.B.A. from John Cabot University, and specialized studies in Strategic Marketing at Imperial College Business School. Additionally, Irene is a board member for P&G Alumni Italia and has held various positions in sales and coaching, demonstrating a strong commitment to both professional development and community engagement.
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