Rosa Caballero

Rosa Caballero is a Senior Researcher at itti, specializing in Markets, Brands & Targets since September 2025. Previously, Rosa worked at Deriv from October 2021 to September 2025, where responsibilities included supporting strategic initiatives in product development and market research, enhancing internal workflows, and delivering valuable insights. Rosa's expertise encompasses competitive analysis, user journey evaluations, and cross-functional collaboration, recognized for consistently providing clear and actionable insights. Earlier roles include Senior Product Researcher and Competitive and Market Intelligence Analyst, focusing on market studies and strategic planning, as well as experiences in customer support and operational roles. Rosa holds degrees in Marketing and Economics from Universidad Americana Paraguay.