Franco Bay

Franco Bay is the current Head of Communications at Italdesign. Franco has held this position since December 2011. Prior to this, they were the Marketing & Communication Manager at Fiat Powertrain from January 2010 to December 2011. In this role, they managed all BtoB marketing activities toward Fiat companies and external market customers. Franco also oversaw the central Press Office and PR team in Fiat Powertrain companies in Europe, China, India and Latin America.

From 2007 to 2010, Franco Bay was the Brand Strategy & Communication Director at FPT - Fiat Powertrain Technologies. In this role, they were responsible for brand institutional and product communication activities, as well as media and public relations activities. Franco also managed the central Press Office and PR team in Fiat Powertrain companies in Europe, China, India and Latin America.

Prior to their role at Fiat Powertrain, Franco Bay was the Press Officer at Italdesign Giugiaro from June 2000 to July 2007. Before that, they were the Sponsoring manager at CCI - Centro Congressi Internazionale - Business Unit di GEM from January 1998 to July 2000.

Franco Bay studied political sciences at the University of Turin.

Their manager is Jörg Astalosch, CEO. They are on a team with Rocco Guglielmi - Head of Purchasing, Antonio Casu - Head of Engineering, and Giorgio Gamberini - Business Development Director.