Maddalena Giansanti

Maddalena Giansanti is a seasoned professional with extensive experience in digital marketing and advertising, currently serving as a Senior SEM Manager at Italiaonline since June 2014, specializing in PPC campaigns across various platforms including Google Ads and Meta Ads. Giansanti has a strong background in web analytics, media planning, and budget management, complemented by a prior role as a Digital Media Consultant managing campaigns across multiple media types. Additional experience includes positions as a media consultant and an organizer for conferences at Seat Pagine Gialle SpA, and teaching roles at Sapienza Università di Roma. Giansanti holds a degree in Scenografia from Accademia di Belle Arti di Roma and has completed further education at notable institutions such as The European House Ambrosetti and MIP Politecnico di Milano.