Paola Santamaria

Paola Santamaria is an experienced professional in online advertising and performance marketing, currently serving as the Head of Online Advertising & Media Solution at Italiaonline since June 2016. In this role, Santamaria leads strategy and development for a diverse range of services aimed at enhancing digital presence for over 25,000 SME customers. Prior to Italiaonline, Santamaria held various positions at Seat Pagine Gialle SpA, including Digital Development Manager, where responsibilities included launching the PgClick Search Marketing Program in partnership with Google. Santamaria’s early career involved roles at Compass Group Italia, Instead Software, and GPF Inspiring Research. Academically, Santamaria has pursued extensive education in marketing, including recent studies at SDA Bocconi and a Master in Digital Marketing & Multichannel Strategy from MIP Politecnico di Milano.