Francisco Pearson

Francisco Pearson is a seasoned marketing professional with extensive experience in performance marketing and digital strategy across various sectors. Currently serving as the Performance Marketing Manager at Italic since January 2024, Francisco previously held the position of Growth Marketing Manager at Mott & Bow, where responsibilities included managing advertising strategies to achieve sustainable growth and overseeing performance metrics for digital marketing channels. Prior roles include Leadership and Management positions at Boomit, iProspect, YouKnow Digital, COMBINATORIA, Dmol Internet Marketing, ELSERVER.COM, Latin3, and ASSIST CARD, focusing on performance optimization, digital strategy, and client relations. Francisco holds a degree in Digital Marketing and Advertising from Universidad Empresarial 'Siglo 21' and has a background in business management and advertising from Fundación de Altos Estudios en Ciencias Comerciales.