Livia Sarmento Campos

Livia Sarmento Campos is an experienced professional with a strong background in analytics, marketing insights, and legal metrics. Livia has been with Itaú Unibanco since July 2010, holding various leadership positions including Superintendente de Jurimetria and Superintendente de Customer Marketing Insights | FP&A. Key responsibilities include behavioral analysis, campaign performance monitoring, brand health indicators, marketing operations unification, and budget management, while employing agile methodologies. Previous experience includes roles at Banco Santander as Coordenadora de CRM, where Livia focused on CRM modeling and customer lifecycle studies, and at ABN AMRO Bank N.V. as an analyst developing CRM strategies and credit risk models. Educational qualifications include a degree in Statistics from UFSCar and a Bachelor's in Law from Centro Universitário FMU | FIAM-FAAM.