Ludmila Rosa Vieira

Ludmila Rosa Vieira is a seasoned marketing professional with extensive experience in brand management, social media strategy, and event planning. Currently serving as a Senior Marketing Analyst at Itaú Unibanco since June 2023, Ludmila manages the brand for the Financial Intelligence portal, ensuring consistent communication across various platforms and overseeing advertising, influencers, and media alignment. Previous roles include a Mid-Level Marketing and Brand Analyst at Americanas S.A. and a Marketing Specialist at Wine.com.br, where responsibilities encompassed social media management, campaign strategy, and event organization. Ludmila also held positions at Webedia, focusing on event planning and client campaign management, and participated in the Disney Cultural Exchange Program. Ludmila holds a postgraduate degree in Marketing and Digital Media from FGV - Fundação Getulio Vargas and a Bachelor's degree in Advertising and Propaganda with an emphasis on Marketing from Universidade Presbiteriana Mackenzie.