Pedro Smith

Pedro Smith is an accomplished marketing professional with extensive experience in brand management and strategic communications, currently serving as Brand Strategic Relations Lead at Itaú Unibanco since June 2018. In this role, Pedro leads the strategic relationship of the bank's brand, interfacing with key talents and projects to shape its narrative across various segments. Previous positions at Itaú include Social Media & Content Marketing Manager, Marketing Communications Manager, and Marketing Sponsorship Manager, where Pedro successfully executed major initiatives such as “Leia para uma Criança” and “Todos Pela Saúde.” Earlier experiences include a role as Marketing Manager for Oracle Latin America, and various positions in event production and account management at leading agencies like Innocean Worldwide and B/Ferraz. Pedro holds an MBA in Marketing & Intelligence for Digital Businesses from FGV - Fundação Getulio Vargas and multiple degrees in Business Administration and Event Management from universities in Brazil.