Shadan Mahtab

Shadan Mahtab currently serves as the Business Manager for D2C Revenue and Growth at ITC Limited, focusing on demand generation and growth for the ITC Store. Responsibilities include leading a team to drive revenue and profitability, implementing user acquisition strategies, enhancing the shopping experience through app and web optimizations, and creating marketing initiatives for the brand. Prior to this role, Shadan held positions such as Digital Marketing Manager at ITC Limited, Growth Manager for Customer Acquisition at Licious, and Growth Manager for Customer Retention at Licious, along with experience as a Category Manager at Raymond Limited and a Senior Software Engineer at Capgemini. Shadan holds an MBA in International Business with a focus on Marketing from the Indian Institute of Foreign Trade and a Bachelor of Technology degree in Electronics and Instrumentation Engineering from the Heritage Institute of Technology.