Varun Ratnakaran

Varun Ratnakaran is a seasoned professional with extensive experience in digital and e-commerce management. Currently serving as Senior Manager - Digital and E-commerce at ITC Limited since November 2018, Varun has driven significant product and revenue growth, achieving a 118% year-over-year topline increase, alongside improvements in average order value and repeat purchases. Previously, Varun held positions such as Brand Manager and Assistant Brand Manager within the same company, contributing to a 6X growth of the D2C platform and enhancing e-commerce capabilities. Prior roles include Manager II and Management Associate at ICICI Prudential Life Insurance, where Varun focused on SEO/SEM strategies, and an early career as a Business Analyst at SMERGERS. Varun holds an MBA in Retail Management from K J Somaiya Institute of Management and a Bachelor's degree in Electrical and Electronics Engineering from Amrita Vishwa Vidyapeetham.