It’s Ugly Design offers branding development for new and existing ventures, brand strategies and communications. Visual identity systems, packaging and brand experiences that help bring brands closer to people.


::: Our Thought Process :::

Minimalism, symmetry, balance and beauty are Japanese aesthetic principles that change your thinking.  Each design is based on these rules to maintain balance and harmony which can be described as sameness, the belonging of one thing with another.  For example, Kanji are the adopted logographic Chinese characters that are used in the Japanese writing system. They are used alongside the Japanese syllabic scripts hiragana and katakana. Kanji are used for writing nouns, adjectives, adverbs and verbs. But unlike the Chinese language, Japanese cannot be written entirely in kanji. Therefore, it has something else to give it sense.

Ma (間) is a Japanese word which can be roughly translated as "gap,” “space,” “pause,” or "the space between two structural parts."  The spatial concept is experienced progressively through intervals of spatial designation. ... Therefore, ma can be defined as experiential place understood with emphasis on interval.
Ma, is the emptiness full of possibilities, like a promise yet to be fulfilled.

This is the essence of It’s Ugly Design, from the first stroke or idea, even though it's not beautiful, it is the beginning.  From ugliness, beauty arises.  Whether there is or not, everything is possible. 

Welcome to It’s Ugly Design, because the bad, the nasty, and the ugly, are the essence of design. The first ugly sketch will be the spirit of the result. Nothing is pleasing at first sight, there's a story behind.

We are all ugly ::: “A lot of nice things are ugly and a lot of nasty things are beautiful. Ugliness is relative to the point of view.” .

醜いデザイン / It’s Ugly Design
It's in the details that a random, ordinary idea can become breathtaking.

It’s Ugly Design

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It’s Ugly Design

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