Annabel Barratt

Annabel Barratt is an experienced strategist currently serving as the Head of Strategy at ITV Creative since December 2025. Prior to this role, Annabel worked as a Freelance Strategy Director at Droga5, where the focus included leading strategies for The British Army recruitment and brand growth for Arla. Previous experience includes positions as Strategy Director at Channel 4, where Annabel led partnership marketing campaigns, and Senior Manager of Social Purpose Campaigns at ITV, managing behavior change initiatives related to mental health and sustainability. Annabel has also held roles in various agencies, including BeenThereDoneThat, Uncommon Creative Studio, Bow&Arrow, and adam&eveDDB, contributing to significant campaigns for brands like Lego and Sky Mobile. Annabel's educational background includes a BA in History from the University of Oxford and ongoing MiniMBA studies, alongside completing a scholarship at The Marketing Academy.