Emily Pether

Emily Pether is an experienced commercial management professional with a strong background in data analysis and insights across the media industry. Currently serving as Commercial Manager - Streaming Insights at ITV since March 2023, Emily previously held roles including Partner Insights Manager at Parrot Analytics, where responsibilities included developing insight projects and managing stakeholder relationships. Earlier experience includes positions at Sky Media UK, where as Ratings Controller, Emily managed the Ratings team and developed reporting capabilities, and as Ratings Manager, where accurate ratings predictions were maintained across the portfolio. In earlier roles at Channel 4 and 4OC, Emily honed skills in audience forecasting, business analysis, and stakeholder engagement. Emily holds a degree in International Business Studies from the University of Portsmouth.