Samir Ahmad is a seasoned strategist currently serving as the Director of Group Strategy at ITV since January 2019, where Samir is a member of the Executive Leadership Team and a Board Member of the Media and Entertainment Division. Previously, Samir held various strategic roles at BAFTA from June 2020 to December 2022, working closely with top executives on significant strategy and review projects, including the Film Awards Review. Prior to BAFTA, Samir worked at L.E.K. Consulting as a Strategy Consultant, focusing on strategic, policy, and due diligence projects for high-profile clients, including FTSE 100 companies and UK Government entities. Samir's academic background includes a degree from the University of Cambridge, supplemented by an ERASMUS Scholarship at Humboldt-Universität zu Berlin.
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