Smeeta Mistry

Smeeta Mistry is a seasoned data analytics professional with extensive experience across various industries, currently serving as a Senior Data Analyst at ITV since February 2022. Previous roles include Trading Analytics Business Partner at N Brown Group, Senior and Insight Analyst at Next, and Commercial Analyst at mda. Smeeta has demonstrated expertise in marketing analysis and strategic change management during tenure at Ocado and Barclays, where responsibilities encompassed risk analysis, project management, and stakeholder communication. Smeeta holds a Bachelor of Science in Mathematics with Economics from Loughborough University and pursued a TV Masters from Thinkbox in 2022.