Carl Asher

Carl Asher is an experienced executive currently serving as Vice President and General Manager for ITW Fluids North America at ITW Pro Brands, where responsibilities include full P&L management and driving organic growth across four manufacturing sites. Prior to this role, Carl held various leadership positions at Neenah and Kimberly-Clark Professional, overseeing global P&L, product innovation, marketing strategies, and sales development for multiple brands. Carl's career began in account management and sales, progressing through brand management roles at Newell Rubbermaid and Diageo, with a solid foundation in digital marketing and business strategy from Circus Street. Carl holds an MBA in Product & Market Development and Strategic Leadership, as well as dual degrees in Marketing and Advertising from Penn State University.