Elsa Ribeiro is a Senior Product Manager at IU Group, where they focus on transforming higher education through digital learning platforms. With over 8 years of experience in product strategy and innovation, Elsa has held various roles including Lead Product Manager at Kantar Worldpanel and IT Project Manager at Sonae MC. They specialize in building and scaling data-driven digital products across multiple sectors such as e-commerce, mobile, and EdTech. Elsa's expertise includes driving customer acquisition, retention, and monetization strategies while fostering cross-functional collaboration to create engaging digital experiences.
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